The POPI Act is here: Contrary to popular opinion, it’s an opportunity, not a threat


By Jackie Carroll | 26 May, 2021

It’s been over seven years since the Protection of Personal Information (POPI) Act (or POPIA) was first signed into law, but on 1 July 2021 it will come into full effect at last. Business owners who have consistently viewed POPIA as a threat, and who hoped this day would never come, are likely stunned and underprepared.